Worldwide Out-of-Home metrics based on satellite imagery and Big Data from city traffic flows

Our Advantages

GLOBAL

First time a media can be measured with the same system. Agencies and advertisers can plan and buy Out-of-Home panels measured with compatible and global ratings from Dubai to Rome.

AFFORDABLE

Tradicional OOH Audience measurement is expensive due to fieldword cost. Instead of thousands of “ad-hoc” surveys we use Big Data to discover city traffic flows. We analyze data from a satellite constellation and GPS tracking data from navigator devices and smartphones applications. Of course satellites and GPS are expensive than surveys, but their information is available globally

SCALABLE

From a single billboard, to a city, to a continent, you will get the Out-of-Home metrics that you need. One wave, or two or whatever you want. We haven´t a suscription plan so each company can obtain the data that needs in a flexible and individal system of Out-of-Home ratings.

About

Métricooh is developed by CUENDE Infometrics, and powered by DigitalGlobe and TomTom.

CUENDE Infometris has created the Spanish Out-of-Home Audience Measuremt system. CUENDE’s passion for research and Ooh media and its talented leadership team have increasingly attracted demand for the company’s capabilities from beyond Spanish borders.

  • CUENDE Infometrics

    Market Reseach company especializated in OOH

  • DigitalGlobe

    Lider in satellite image and geospatial solutions

  • TomTom

    Navigation products and services

You can obtain OOH metrics per season thanks to GPS navigator device data

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