First time a media can be measured with the same system. Agencies and advertisers can plan and buy Out-of-Home panels measured with compatible and global ratings from Dubai to Rome.
Tradicional OOH Audience measurement is expensive due to fieldword cost. Instead of thousands of “ad-hoc” surveys we use Big Data to discover city traffic flows. We analyze data from a satellite constellation and GPS tracking data from navigator devices and smartphones applications. Of course satellites and GPS are expensive than surveys, but their information is available globally
From a single billboard, to a city, to a continent, you will get the Out-of-Home metrics that you need. One wave, or two or whatever you want. We haven´t a suscription plan so each company can obtain the data that needs in a flexible and individal system of Out-of-Home ratings.
CUENDE Infometris has created the Spanish Out-of-Home Audience Measuremt system. CUENDE’s passion for research and Ooh media and its talented leadership team have increasingly attracted demand for the company’s capabilities from beyond Spanish borders.
Market Reseach company especializated in OOH
Lider in satellite image and geospatial solutions
You can obtain Out-OF-Home metrics thanks to mobile carrier phone data.
CUENDE Infometrics presents Loohcal Media… Gloohbal Measurement, at ESOMAR Latin America Congress 2019
Daniel Cuende, R&D Director at CUENDE Infometrics, presented a conference about how pushing mobile carriers location data for Out Of Home audiences at the renowned ESOMAR Latin America Congress 2019 held on April 7th-10th in Brazil. SAO PAULO-MADRID– 10 APRIL 2019. With the theme “Loohcal Media… Gloohbal Measurement”, Daniel introduced an innovative approach as result[…]
Strategic Relationship to Deliver Out of Home Audience Measurement Service to Provide Publishers a Deeper Understanding of Audience Reach and Advertisers the Intelligence Needed for More Effective Media Planning. Kinetic, leading specialist in out of home brand building, released past March 5th, the first OoH data to deliver to the Thailand market. The study is powered by CUENDE Infometrics, leader in measuring[…]
Daniel Cuende, Expansion Director & Founder, was interviewed by Mercado Negro Peru TV Channel during ALOOH Latam 2018 Congress held in Bogota (Colombia). CUENDE Infometrics, OOH audience measurement specialist that creates METRICOOH, was sponsor of the Congress.
The common characteristics of the Latin American countries have allowed the creation of a unified Audience measurement platform, promoting the planning and purchasing of Out-Of-Home media. With the creation of the Métricooh Latam platform, Out-Of-Home companies will be able to evolve from selling locations to selling audience and create a data-driven culture that boosts the effectiveness[…]
Last FEPE Technical Innovation Award winner, Daniel Cuende of CUENDE Infometrics, has been recognized by MICROSOFT and ESOMAR as the Best Analyst in the first ever INTERNATIONAL HACKATHON CHALLENGE of Market Research in Big Data. On 11 and 12 September 2018, the first International HACKATHON Challenge organized by ESOMAR and MICROSOFT took place at the[…]
Spanish company CUENDE Infometrics has picked up the coveted Technological Innovation Award presented by the outdoor ad industry trade association FEPE International. […]
The 9th International OOH Congress will be held between Tuesday October 3rd – Friday October 6th in Sousse, Tunisia. Organised by TMG (Transit Media Group) , the largest national transit media operator, the Congress is the largest OOH-event in the Russian industry, attracting 250+ delegates from all part of Russia, CIS and from abroad. […]
The 58th FEPE Congress, will be held between Wednesday, June 7th and Friday, June 9th 2017 at the Radisson Blu Waterfront Hotel, Stockholm.The Congress includes 2 days of presentations and panels, with high speakers from across the world, all of whom will be bringing their unique viewpoints on the Out of Home industry. […]
In September 2016, during the 9th edition of the Out-of-Home Totem Awards in Mexico, José María Cuende, CEO at CUENDE Infometrics and Daniel Cuende, Innovation Manager, were invited by the organisation to present MÉTRICOOH to the Mexican Advertising industry. […]