First time a media can be measured with the same system. Agencies and advertisers can plan and buy Out-of-Home panels measured with compatible and global ratings from Dubai to Rome.
Tradicional OOH Audience measurement is expensive due to fieldword cost. Instead of thousands of “ad-hoc” surveys we use Big Data to discover city traffic flows. We analyze data from a satellite constellation and GPS tracking data from navigator devices and smartphones applications. Of course satellites and GPS are expensive than surveys, but their information is available globally
From a single billboard, to a city, to a continent, you will get the Out-of-Home metrics that you need. One wave, or two or whatever you want. We haven´t a suscription plan so each company can obtain the data that needs in a flexible and individal system of Out-of-Home ratings.
CUENDE Infometris has created the Spanish Out-of-Home Audience Measuremt system. CUENDE’s passion for research and Ooh media and its talented leadership team have increasingly attracted demand for the company’s capabilities from beyond Spanish borders.
Market Reseach company especializated in OOH
Lider in satellite image and geospatial solutions
You can obtain Out-OF-Home metrics thanks to mobile carrier phone data.
Last FEPE Technical Innovation Award winner, Daniel Cuende of CUENDE Infometrics, has been recognized by MICROSOFT and ESOMAR as the Best Analyst in the first ever INTERNATIONAL HACKATHON CHALLENGE of Market Research in Big Data. On 11 and 12 September, the first International HACKATHON Challenge organized by ESOMAR and MICROSOFT took place at the 70th[…]
Spanish company CUENDE Infometrics has picked up the coveted Technological Innovation Award presented by the outdoor ad industry trade association FEPE International. […]
The 9th International OOH Congress will be held between Tuesday October 3rd – Friday October 6th in Sousse, Tunisia. Organised by TMG (Transit Media Group) , the largest national transit media operator, the Congress is the largest OOH-event in the Russian industry, attracting 250+ delegates from all part of Russia, CIS and from abroad. […]
The 58th FEPE Congress, will be held between Wednesday, June 7th and Friday, June 9th 2017 at the Radisson Blu Waterfront Hotel, Stockholm.The Congress includes 2 days of presentations and panels, with high speakers from across the world, all of whom will be bringing their unique viewpoints on the Out of Home industry. […]
In September 2016, during the 9th edition of the Out-of-Home Totem Awards in Mexico, José María Cuende, CEO at CUENDE Infometrics and Daniel Cuende, Innovation Manager, were invited by the organisation to present MÉTRICOOH to the Mexican Advertising industry. […]
The South African Out of Home Measurement Council (OMC) has announced the release of the national Roadside Outdoor Audience Data (ROAD) currency. The ROAD currency delivers reach, frequency, GRP, impacts and CPM metrics by outdoor panels across South Africa, affirming Out of Home’s significance within the media. The roll-out of the data commenced in July[…]
Daniel Cuende, Innovation Manager at CUENDE, published a summary of their ESOMAR conference about Out-of-Home Audience Measurement in “Investigación & Marketing” magazine. Their keynote was presented during 69th ESOMAR Congress hold at September 2016 in New Orleans. You can download the article here (in Spanish).
MÉTRICOOH was presented during the 9th edition of the Out-of-Home Totem Awards by José María Cuende, CEO at CUENDE Infometrics and Daniel Cuende, Innovation Manager. The next day the technology and methodology of MÉTRICOOH were showed to the members of Mexican CIM.
On Monday, September 15th it will begin the 69th ESOMAR Congress held in New Orleans, a place to discover the latest and most disruptive innovations in the field of market research. This year you can have free access to this exclusive content because Congress will be disseminated via streaming through ESOMAR TV. Daniel Cuende, Innovation Manager[…]