Daniel Cuende awarded “Best Paper” prize in Pamro Congress at Zimbabwe

Daniel Cuende, Innovation Manager at CUENDE Infometrics, and Max Richman, Data Scientist at GeoPoll, was awarded the “Best Paper” prize in Pamro 2016 Congress. The event was held in Victoria Falls (Zimbabwe), during the event Daniel Cuende and Max Richmand made a presentation showing the PanAfrican OOH Audience Measurement system, develop by both companies, and[…]


GeoPoll, Kantar Media, and Cuende Announce First Pan-African Out of Home Measurement Product

Global leaders in audience research use satellite imagery and mobile survey data to measure OOH reach in Africa GeoPoll (, Kantar Media, and Cuende are pleased to announce the launch of “Pan-African OOH”, the first data product to regularly measure consumption of Out of Home mediums across Africa.  This joint product uses a consistent methodology[…]


Big impact of South Africa data presentation

During last week ROAD (Roadside Outdoor Audience Data), the  OOH Audience system of South Africa, was presented in three diferent events in Durban, Cape Town and Johannesbourg. Answering to OMC invitation, the Advertising industry executives and journalists filled up the three events. The players collaborating through the OMC to achieve this are JCDecaux (former Continental), Primedia[…]


MÉTRICOOH at 57th FEPE Congress

The 57th FEPE Congress will be held between June 1st and June 3rd 2016 at the Crowne Plaza Hotel in Barcelona (Spain). The Gala Dinner will be celebrated at the Codorniu wine making facility, just outside Barcelona. Codorniu is a well known family of winegrowers which origins go back to the XVI century. The 57th FEPE Congress[…]



After MÉTRICOOH presentation at 16th PAMRO Media Research Conference at Tanzania, CUENDE Infometrics has been invited to joint as corporate membership to PAMRO, the Pan African Research Organization. The mission of PAMRO is to create a uniform research infrastructure in African countries  and to use the same measuring and target marketing methods so that results of different countries can[…]


MÉTRICOOH at Engage 2016 London

ENGAGE 2016 is an invitation-only gathering for senior-level professionals from the geospatial community for three days of learning, networking and business development. Organised by DigitalGlobe, ENGAGE is where the key players across the geospatial value chain come together to exchange experiences, stay on top of the latest technology and develop solid business relationships. ENGAGE 2016, that[…]

MÉTRICOOH in “Investigación & Marketing” magazine

Gonzalo Ortiz Paz, Business Development Manager at CUENDE Infometrics, detailed the enhances of GEOMEX, Spanish OOH Audience Measurement, that includes the integration of Visibility Adjust Contact factors based on Eye-Tracking research and the increase of the coverage of GEOMEX study to the 8,122 municipalities of Spain. The article finished with an overview of the MÉTRICOOH[…]