In September 2016, during the 9th edition of the Out-of-Home Totem Awards in Mexico, José María Cuende, CEO at CUENDE Infometrics and Daniel Cuende, Innovation Manager, were invited by the organisation to present MÉTRICOOH to the Mexican Advertising industry. […]
The South African Out of Home Measurement Council (OMC) has announced the release of the national Roadside Outdoor Audience Data (ROAD) currency. The ROAD currency delivers reach, frequency, GRP, impacts and CPM metrics by outdoor panels across South Africa, affirming Out of Home’s significance within the media. The roll-out of the data commenced in July[…]
Daniel Cuende, Innovation Manager at CUENDE, published a summary of their ESOMAR conference about Out-of-Home Audience Measurement in “Investigación & Marketing” magazine. Their keynote was presented during 69th ESOMAR Congress hold at September 2016 in New Orleans. You can download the article here (in Spanish).
MÉTRICOOH was presented during the 9th edition of the Out-of-Home Totem Awards by José María Cuende, CEO at CUENDE Infometrics and Daniel Cuende, Innovation Manager. The next day the technology and methodology of MÉTRICOOH were showed to the members of Mexican CIM.
On Monday, September 15th it will begin the 69th ESOMAR Congress held in New Orleans, a place to discover the latest and most disruptive innovations in the field of market research. This year you can have free access to this exclusive content because Congress will be disseminated via streaming through ESOMAR TV. Daniel Cuende, Innovation Manager[…]
Daniel Cuende, Innovation Manager at CUENDE Infometrics, and Max Richman, Data Scientist at GeoPoll, was awarded the “Best Paper” prize in Pamro 2016 Congress. The event was held in Victoria Falls (Zimbabwe), during the event Daniel Cuende and Max Richmand made a presentation showing the PanAfrican OOH Audience Measurement system, develop by both companies, and[…]
Teresa García, OOH Knowledge and Research Manager at CUENDE Infometrics, presented the Out-of-Home research during XXV Outdoor Advertising Event, held by La FEDE-AEPE, at 19th de mayo de 2016 in Madrid (Spain). In their speaking “Así en el cielo como en la tierra” pointed the application of satellite images Big Data, with the addition of[…]
Global leaders in audience research use satellite imagery and mobile survey data to measure OOH reach in Africa GeoPoll (www.GeoPoll.com), Kantar Media, and Cuende are pleased to announce the launch of “Pan-African OOH”, the first data product to regularly measure consumption of Out of Home mediums across Africa. This joint product uses a consistent methodology[…]