Strategic Relationship to Deliver Out of Home Audience Measurement Service to Provide Publishers a Deeper Understanding of Audience Reach and Advertisers the Intelligence Needed for More Effective Media Planning. Kinetic, leading specialist in out of home brand building, released past March 5th, the first OoH data to deliver to the Thailand market. The study is powered by CUENDE Infometrics, leader in measuring[…]
Last FEPE Technical Innovation Award winner, Daniel Cuende of CUENDE Infometrics, has been recognized by MICROSOFT and ESOMAR as the Best Analyst in the first ever INTERNATIONAL HACKATHON CHALLENGE of Market Research in Big Data. On 11 and 12 September, the first International HACKATHON Challenge organized by ESOMAR and MICROSOFT took place at the 70th[…]
The 9th International OOH Congress will be held between Tuesday October 3rd – Friday October 6th in Sousse, Tunisia. Organised by TMG (Transit Media Group) , the largest national transit media operator, the Congress is the largest OOH-event in the Russian industry, attracting 250+ delegates from all part of Russia, CIS and from abroad. […]
The 58th FEPE Congress, will be held between Wednesday, June 7th and Friday, June 9th 2017 at the Radisson Blu Waterfront Hotel, Stockholm.The Congress includes 2 days of presentations and panels, with high speakers from across the world, all of whom will be bringing their unique viewpoints on the Out of Home industry. […]
In September 2016, during the 9th edition of the Out-of-Home Totem Awards in Mexico, José María Cuende, CEO at CUENDE Infometrics and Daniel Cuende, Innovation Manager, were invited by the organisation to present MÉTRICOOH to the Mexican Advertising industry. […]
The South African Out of Home Measurement Council (OMC) has announced the release of the national Roadside Outdoor Audience Data (ROAD) currency. The ROAD currency delivers reach, frequency, GRP, impacts and CPM metrics by outdoor panels across South Africa, affirming Out of Home’s significance within the media. The roll-out of the data commenced in July[…]
Daniel Cuende, Innovation Manager at CUENDE, published a summary of their ESOMAR conference about Out-of-Home Audience Measurement in “Investigación & Marketing” magazine. Their keynote was presented during 69th ESOMAR Congress hold at September 2016 in New Orleans. You can download the article here (in Spanish).
MÉTRICOOH was presented during the 9th edition of the Out-of-Home Totem Awards by José María Cuende, CEO at CUENDE Infometrics and Daniel Cuende, Innovation Manager. The next day the technology and methodology of MÉTRICOOH were showed to the members of Mexican CIM.