In September 2016, during the 9th edition of the Out-of-Home Totem Awards in Mexico, José María Cuende, CEO at CUENDE Infometrics and Daniel Cuende, Innovation Manager, were invited by the organisation to present MÉTRICOOH to the Mexican Advertising industry. […]
Daniel Cuende, Innovation Manager at CUENDE, published a summary of their ESOMAR conference about Out-of-Home Audience Measurement in “Investigación & Marketing” magazine. Their keynote was presented during 69th ESOMAR Congress hold at September 2016 in New Orleans. You can download the article here (in Spanish).
During last week ROAD (Roadside Outdoor Audience Data), the OOH Audience system of South Africa, was presented in three diferent events in Durban, Cape Town and Johannesbourg. Answering to OMC invitation, the Advertising industry executives and journalists filled up the three events. The players collaborating through the OMC to achieve this are JCDecaux (former Continental), Primedia[…]
Gonzalo Ortiz Paz, Business Development Manager at CUENDE Infometrics, detailed the enhances of GEOMEX, Spanish OOH Audience Measurement, that includes the integration of Visibility Adjust Contact factors based on Eye-Tracking research and the increase of the coverage of GEOMEX study to the 8,122 municipalities of Spain. The article finished with an overview of the MÉTRICOOH[…]
The Spanish Magazine “Anuncios”, specialized in advertising and marketing, dedicated a report at Out-of-Home. The article pointed as digitalization is improving measurement initiatives and affirms that “in research and measurement OoH environment, the best news is that has born within a Spanish company with a view to export”. […]
Spanish radio show “El Programa de la Publicidad” interviewed Daniel Cuende. He pointed that “we have different versions of the product where we can make plans with demographics, Points of Interest, with nearly every metric we have or expect to have any planner or Outdoor Company and it can be used for any city, however size,[…]