Big impact of South Africa data presentation

During last week ROAD (Roadside Outdoor Audience Data), the  OOH Audience system of South Africa, was presented in three diferent events in Durban, Cape Town and Johannesbourg. Answering to OMC invitation, the Advertising industry executives and journalists filled up the three events. The players collaborating through the OMC to achieve this are JCDecaux (former Continental), Primedia[…]

MÉTRICOOH in “Investigación & Marketing” magazine

Gonzalo Ortiz Paz, Business Development Manager at CUENDE Infometrics, detailed the enhances of GEOMEX, Spanish OOH Audience Measurement, that includes the integration of Visibility Adjust Contact factors based on Eye-Tracking research and the increase of the coverage of GEOMEX study to the 8,122 municipalities of Spain. The article finished with an overview of the MÉTRICOOH[…]