MÉTRICOOH presented at XXV Outdoor Advertising Event in Madrid

Teresa García, OOH Knowledge and Research Manager at CUENDE Infometrics, presented the Out-of-Home research during XXV Outdoor Advertising Event, held by La FEDE-AEPE, at 19th de mayo de 2016 in Madrid (Spain).

In their speaking  “Así en el cielo como en la tierra” pointed the application of satellite images Big Data, with the addition of other information sources, to provide OOH Audience Measurement.

Video courtesy of La FEDE-AEPE ( http://www.lafede.es).