The Spanish Magazine “Anuncios”, specialized in advertising and marketing, dedicated a report at Out-of-Home. The article pointed as digitalization is improving measurement initiatives and affirms that “in research and measurement OoH environment, the best news is that has born within a Spanish company with a view to export”.
The report continues explaining Métricooh the worldwide Out-of-Home ratings system based on Satellite images and Big Data from city traffic flows, developed by CUENDE Infometrics.
The report counts with the analysis of María Jesús Solaún (JCDecaux), Eduardo Ballesteros (Clear Channel), Antonio Morales (Cemusa) and Jorge Cabré (Publicidad Atlantis).
You can download the complete article.