MÉTRICOOH in “Investigación & Marketing” magazine

Gonzalo Ortiz Paz, Business Development Manager at CUENDE Infometrics, detailed the enhances of GEOMEX, Spanish OOH Audience Measurement, that includes the integration of Visibility Adjust Contact factors based on Eye-Tracking research and the increase of the coverage of GEOMEX study to the 8,122 municipalities of Spain.

The article finished with an overview of the MÉTRICOOH audience research that CUENDE has created in South Africa, Pakistan, and other African countries.

You can download the article, titled Nuevos logros en la medición de Audiencias de Publicidad Exterior (in Spanish).