OMC launches Optimiser tool in QUANTUM

South African Out-of-Home Media Council (OMC) launches their new tool which gives companies the ability to plan on both budget and other criteria selected by the user. Optimiser tool is included in QUANTUM, the OOH inventory and planning software provided by TELMAR and CUENDE to OMC members. ROAD audience data included in QUANTUM, it is calculated by CUENDE using traffic analysis from hi-res satellite images and fieldwork survey conducted by Ask Africa.

Further information at Biz Community.