Métricooh, wordwide OOH ratings based in satellite imagery and Big Data from city traffic flows, is developed by CUENDE Infometrics, and powered by DigitalGlobe and TomTom.
CUENDE Infometris has created the Spanish Out-of-Home Audience Measuremt system. CUENDE’s passion for research and Ooh media and its talented leadership team have increasingly attracted demand for the company’s capabilities from beyond Spanish borders. They are involved in OoH Audience Measurement in several countries, such as the United Kingdom, Australia, Pakistan and South Africa among others. Cuende Infometrics has developed cutting-edge OoH optimizers and planning software.
DigitalGlobe is a leading provider of commercial high-resolution earth observation and advanced geospatial solutions that help decision makers better understand our changing planet in order to save lives, resources and time. Sourced from the world’s leading constellation, our imagery solutions deliver unmatched coverage and capacity to meet our customers’ most demanding mission requirements. Each day customers in defense and intelligence, public safety, civil agencies, map making and analysis, environmental monitoring, oil and gas exploration, infrastructure management, navigation technology, and providers of location-based services depend on DigitalGlobe data, information, technology and expertise to gain actionable insight.
Founded in 1991, TomTom (AEX:TOM2) is the world’s leading supplier of location and navigation products and services focused on providing all customers with the world’s best navigation experience. Headquartered in Amsterdam, TomTom has 3,500 employees and sells its products in over 40 countries. TomTom Geospatial is the division of TomTom dedicated to delivering relevant, fresh and high-quality digital maps, and dynamic content to a wide range of business customers. TomTom product portfolio includes the world’s freshest digital maps covering over 200 countries and territories globally, as well as the most accurate real time and historical traffic products.